Resources

Learn SEO

If you want to learn SEO, then you’ve come to the right place. Hike’s Learn SEO hub goes into depth on various search engine optimization topics so you can become better versed with how it works and how to improve your website rankings and organic search traffic.

Features guides

Onsite SEO

On-site SEO, also known as on-page SEO, refers to the practice of optimizing elements on a website to improve its visibility and ranking on search engine result pages (SERPs).

Off-Page SEO

Off-page SEO refers to the techniques and strategies that are utilized outside of a website to improve its search engine rankings...

Local SEO

The goal of local SEO, a subset of SEO, is to improve a website's or local business’ position in local search engine rankings. It targets...

SEO Strategy

An SEO strategy is a plan designed to increase the visibility and ranking of a website in search engine results pages (SERPs)...

SEO Reporting

SEO reporting is the process of tracking and analyzing data related to various key performance indicators (KPIs) and metrics...

Industry Guides

Develop a clear, results-driven SEO strategy to grow your business. Learn how to set goals, track results, and adjust for success...

SEO Content

Optimizing content to align with the target audience and keyword phrase, and including all of the essential elements such as title tags, meta descriptions, header tags, image title tags and image alt text will help it perform well in search results.

Learn more about SEO Content

Search Intent

Search intent is all about understanding the reason behind a search query. We’ll show you how having detailed knowledge of this can help boost your content in search results and achieve industry-leading conversion rates.

Infographics for SEO

In this article, we’ll dive deep into what infographics for SEO are, their benefits, how they can be best leveraged, and answer some of the most common questions about using infographics to enhance your search engine optimization efforts.

SEO for eCommerce Product Pages

In this comprehensive guide, we’ll explore how SEO can enhance your eCommerce product pages, the benefits it provides, and strategies you can implement to maximize your product page’s potential. Let’s dive in!

Image Carousels

This article will cover everything you need to know about image carousels, their benefits for SEO, and how you can implement them effectively to boost your site's performance.

AI-Generated Content

What does AI-generated content mean for SEO? Can it really help your website rank better? This article will explore these questions in depth, providing actionable insights on how to harness AI-generated content effectively for SEO.

Link Roundups

In this article, we’ll explore everything you need to know about link roundups: what they are, why they matter, and how to effectively incorporate them into your SEO strategy.

Intrusive Interstitials

This comprehensive guide explores the concept of intrusive interstitials, their impact on SEO and user engagement, and how to avoid them while maintaining a balance between user experience and business goals.

Best A/B Testing Resources

A/B testing for SEO involves comparing different versions of web pages to determine which performs better in organic search. This can include testing variations in headlines, metadata, content layout, or other on-page elements.

Content Syndication

Content syndication for SEO involves republishing or sharing your content, such as blog posts, articles, or videos, on third-party platforms to reach a broader audience.

SEO Content Calendar

Why it’s worth setting up a content calendar for SEO success. It doesn’t matter if you’re a new business or an established one, adding a framework will yield better results.

WooCommerce SEO

This guide delves into everything you need to know about WooCommerce SEO, from its foundational benefits to advanced tactics, ensuring your store reaches its full potential.

Video Schema Markup

This guide explores everything you need to know about video schema markup, including its benefits, implementation, best practices, and more.

Technical SEO

Technical SEO involves optimizing a website's infrastructure to enhance its visibility in search engine rankings.

Learn more about Technical SEO

SERP Volatility

In this article, we will break down the concept of SERP volatility, explore its benefits, and provide actionable insights on how to manage its impact on your SEO strategy.

What Is Largest Contentful Paint?

In this article, we’ll dive into what LCP is, its importance to SEO, and actionable strategies for optimizing it.

Google Knowledge Graph

This article will break down the fundamentals of the Google Knowledge Graph, explore its SEO benefits, and provide actionable steps for optimization.

LSI Keywords

In this article, we'll dive into what LSI keywords are, their benefits for SEO, best practices, and how to incorporate them into your content effectively.

Cumulative Layout Shift

We’ll go into detail on what this core web vitals metric is all about and how it affects your SEO performance.

What Are Heatmaps?

In this article, we’ll dive deep into what heatmaps are, why they’re valuable for SEO, and how you can use them to enhance your website’s search engine performance.

Natural Language Processing

Natural Language Processing (NLP) in SEO refers to the use of AI-driven techniques to understand, interpret, and optimize content for search engines.

What is Black Hat SEO?

This guide explores Black Hat SEO in comprehensive detail, covering its definition, common tactics, the risks it entails, and why ethical practices are the better choice for sustainable growth.

What is White Hat SEO?

This comprehensive guide will explore White Hat SEO in detail, including what it is, its benefits, key strategies, comparisons with other SEO tactics, and best practices for implementation.

What is Grey Hat SEO?

This guide delves into what grey hat SEO is, why it’s better to avoid it, and how focusing on white hat practices can help you achieve sustainable results.

AI SEO Assistants

In this comprehensive guide, we’ll explore everything you need to know about AI SEO assistants, from their core functionalities and benefits to practical applications and advanced use cases.

Leverage Browser Caching

In this guide, we’ll explore everything you need to know about browser caching—what it is, why it matters for SEO, and how to implement it effectively.

Off-Page SEO

Off-page SEO refers to all the activities performed outside of your website to increase its visibility and search engine rankings. This includes strategies such as link building, social media marketing, HARO, guest blogging (blogger outreach), influencer outreach, and content marketing, all of which aim to create a high-quality, trustworthy image for your site.

Learn more about Off-Page SEO

Backlinking Strategies

Backlinking strategies are collections of various methods to acquire links from other websites, either naturally, or with the involvement of the person implementing the backlink strategy.

Help a Reporter Out

HARO has become a popular resource for journalists who are looking for expert sources or unique perspectives on a story, and for sources who are looking to get their name and expertise in front of a wider audience, including opportunities for securing high-quality backlinks to improve SEO.

Competitor Backlinks

Competitor backlinks are the links that point to your competitor's website from other websites. These links are considered valuable because they help to boost your competitor's search engine rankings and increase their online visibility.

Disavow Links

Disavowed links are links from external websites that a website owner asks search engines to disregard or ignore to rank their website in search engine results pages (SERPs).

Toxic Backlinks

Toxic backlinks, also known as bad or harmful backlinks, are incoming links to a website that can negatively impact its search engine ranking and overall online reputation.

Anchor Text

Anchor text is the clickable, often underlined, text within a hyperlink on a web page.

Link Equity

Think of link equity as the reputation and influence your website gains through backlinks from other sites.

Blogger Outreach

By collaborating with influential bloggers, you can skyrocket your brand's reach and credibility. Forget generic link-building strategies; through authentic partnerships, you'll witness a surge in quality backlinks and enhanced search engine rankings.

How to Track Backlinks

Backlink tracking refers to the process of monitoring and analyzing inbound links pointing to a website. This is important for SEO and helps build a competitive backlink profile.

Reciprocal Links

Reciprocal links are mutual agreements between two websites to link to each other. This practice involves each site placing a hyperlink to the other, often with the goal of boosting SEO, increasing traffic, and enhancing the perceived authority of both sites.

Citation Flow

Citation Flow is a metric developed by Majestic, a popular SEO tool, to measure the influence of a website based on the number and quality of external links pointing to it.

Trust Flow

Trust Flow is a metric developed by Majestic to measure the quality and trustworthiness of a website based on the quality of its backlinks.

Local SEO for Small Businesses

If you are a local business and have a physical location or service area, local SEO becomes very important to gain additional exposure and visibility for your business.

Learn more about Local SEO

Local SEO Keywords

Local SEO keywords are search terms or phrases that are specifically targeted toward a local audience.

"Near Me" SEO

"Near me" searches are a type of search query that people use to find businesses, services, or points of interest in close vicinity to their current location.

Google Business Profile

Google Business Profile is a free tool provided by Google that allows business owners to create, manage, and optimize their online presence across various Google products, such as Search and Maps.

Business Category

The business category in Google Business is a predefined label that describes the type of business or service that a particular listing represents.

Google Customer Reviews

Google Customer Reviews is a free service provided by Google that helps businesses collect feedback from customers who have made purchases on their websites.

Local Schema Markup

Local schema markup is a type of structured data markup code that you can add to your business website. This helps search engines identify the nature of your business and the products or services you’re selling.

Hyperlocal

In this article, we’ll share the hyperlocal SEO advantages and benefits, so you can get started right away.

Google Map Pack

In this article, we’ll cover the benefits of getting featured in a Google Map Pack to help you understand what’s at stake.

Local Business Reviews

This guide dives deep into the world of local business reviews, their benefits for SEO, and strategies to make the most of them.

How to Create City Pages for Service Area Businesses

In this guide, we’ll explore what city pages are, the benefits they provide from an SEO perspective, and how to create optimized city pages that help you dominate local search results. We’ll also answer common questions about implementing city pages effectively.

Google Fake Reviews

Google fake reviews are reviews on Google platforms that are not based on genuine customer experiences. By the end of this article, you’ll know the best practices to avoid fake reviews and beat the competition.

SEO Strategy

Making sure that your SEO is done strategically is important to be as successful as possible in getting higher rankings and organic traffic. Generally, it’s always good to start with audience research to get to understand your target market. From there, doing keyword research as well as competitor research will help you to further refine your SEO strategy and inform your content plan as well.

Learn more about SEO Strategy

Keyword Research Tips

Keyword research is the process of identifying and analyzing the words and phrases (known as keywords, keyword phrases, or search terms) that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo.

Audience Research

Audience research is the process of gathering, analysing, and interpreting information about a specific target audience to better understand their needs, preferences, behaviours, and motivations.

Competitor Research

Competitor research refers to the process of analyzing and evaluating the SEO strategies, tactics, and performance of your competitors to improve your own website's search engine visibility, rankings, and organic traffic.

SEO Reporting

Finally, to track the progress and performance of your SEO efforts, SEO reporting is required, to view the analytics and glean useful and actionable insights to adjust your SEO strategy accordingly for greater success.

Learn more about SEO Reporting

Google Analytics for Beginners

Google Analytics is a free web analytics service provided by Google that allows website owners to track and analyze their website traffic as part of their overall SEO reporting.

Installing Google Analytics

Installing Google Analytics 4 is quite simple, however, for the beginner it may still seem daunting. That’s why we’ve put together this quick step-by-step guide to show you how to install it properly.

GA4 Migration

Since Google announced its latest version (GA4) of Google Analytics, businesses have been scrambling to make the switch to GA4 before their Universal Analytics properties stop working. All standard Universal Analytics (GA3) properties will stop processing new hits on 1st July 2023, so it’s important to make sure that you start a GA4 migration.

Google Search Console for Beginners

Google Search Console (previously Google Webmaster Tools) is a free tool offered by Google that helps website owners, SEO professionals, and developers monitor and troubleshoot their website's presence in Google Search results.

Google Search Console Setup

Google Search Console allows you to decide whether you want to use it for your whole domain, or just a specific subdomain.

What is Search Volume?

Search volume is a metric that refers to the number of times a keyword is searched for on average each month. You can also average keyword search volume over custom timeframes.

What is a Good Click-Through Rate?

In this article, we’ll reveal the steps you can take to optimize your click through rate, and increase your traffic. You should place a premium on boosting your CTR and leave no stone unturned in your pursuit.

Average Session Duration by Industry

In this article, we’ll reveal the average session duration for different industries and offer suggestions on improving your own. This ensures you can reap the rewards of having a higher average session duration, which is numerous.

What is Dwell Time?

Dwell time is the amount of time a user spends on a webpage after clicking on a search engine result but before returning to the search engine results page (SERP).

Google Analytics Event Tracking

In this comprehensive guide, we’ll break down the what, why, and how of Google Analytics Event Tracking. We’ll cover everything from its importance for SEO to advanced use cases and best practices, ensuring you have the knowledge to use event tracking to its full potential.

SEO Attribution Models

An SEO attribution model is a framework used to analyze and assign credit to various touchpoints in a customer's journey that contributes to organic search traffic and conversions.

SEO ROI

SEO ROI (Return on Investment) measures the financial benefits gained from search engine optimization efforts compared to the costs incurred.

International SEO

If you have a website or business that targets multiple languages and/or countries or regions, then making sure that the appropriate content shows up for the right audience is key.

Learn more about International SEO

Content Localization

Content localization involves adapting your content to suit the preferences, cultural nuances, and language of specific target audiences.

Content Translation

Content translation involves adapting content for a new language or market, ensuring broader accessibility. It is vital for companies looking to reach a wider audience and expand globally.

Multilingual SEO

Multilingual SEO is the process of optimizing a website to rank in search engines for multiple languages and regions.

What do you want to learn?

FAQs

Here are some answers to common questions.

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Do you offer a free trial?

No, but we offer a 14-day money-back guarantee for any plan purchased. If you’re not happy within 14 days, we’ll process your full refund immediately, no quibble. Just email support@hikeseo.co and we’ll do the rest.

Can I try a demo before I purchase?

Absolutely! Try our interactive demo here to see exactly how Kit works - no sales pressure, no lengthy calls required.
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Got questions? Chat with our team using the chat widget in the bottom right corner. We cover most timezones and you'll get real answers from real people.

What website CMS platforms does Kit work on?

Kit works seamlessly with all CMS platforms, including but not limited to:
- WordPress
- Webflow
- Wix
- Shopify
- Squarespace
- Framer
- Magento
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The only platform we don't support is GoDaddy due to technical limitations with their hosting environment.

Am I tied into a long term contract?

No, you’re not. You are only tied in for the duration of the plan you choose at the point of purchase – whether that is monthly or annual.

Your plan will auto-renew at the end of that period, but if you cancel at any point before then, it will not auto-renew.

Is customer support included?

Yes! There is unlimited live chat and email for all our customers that connects you with the Hike account management team. You can be confident that our experts are here to help, no matter what SEO question you have.

Is there a money-back guarantee?

All packages come with a 14-day money-back guarantee. If you’re not happy within 14 days, we’ll process your full refund immediately, no quibble. Just email support@hikeseo.co and we’ll do the rest.

Do I need to hire an SEO expert if I use Kit?

No, you don’t have to - it's your choice. We designed Hike and Kit to do it for you. Plus with the unlimited live chat and email you can always ask questions to Kit and our very own SEO team.

What happens to my SEO work if I cancel?

All the SEO improvements Kit makes to your website stay exactly where they are - forever, at no cost. You just need to keep our javascript snippet (onsite optimizer) on your site.
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So, if you need to pause for budget reasons or your business changes direction - you're not losing months of SEO work. Your website keeps all the improvements Kit built for you.

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