About the company

Big results, built for small businesses. We're fixing what’s broken in SEO.

Hike was founded to fix a broken SEO model. Andrew and Kieran,

two experienced SEOs, saw small businesses stuck between complex software and costly agencies. They built Hike to deliver big results without big costs. Today, we’re expanding Hike and pushing the boundaries of what small businesses can achieve with SEO—no agencies required.

We're proud to have been recognized as leaders in the industry

Timeline

Our journey to fix SEO for small businesses.

The handshake

Eight years ago, two bright young sparks from the agency SEO world sat down in a dimly lit bar. Change was in the air. Between them both, Andy and Kieran had spent several decades in SEO agencies looking after small businesses. They firmly agreed on one thing; the SEO model was broken for small businesses. It needed changing. It needed something completely new.

2017

The light bulb

Fast forward a year and they spot the issue. Small businesses were caught in the middle of SEO software that was too complicated (we all know who, right?), and agencies which were too expensive. A penny dropped, a light bulb came on and the result was Hike. A software for people who need traffic and can’t afford agencies.

2018

The growth

20,000 users, there was still a concern they weren’t helping enough micro-businesses. It wasn’t that these businesses didn’t want to use Hike; they didn’t want to use anything at all. What they really wanted was a done-for-you solution so they could focus on running their business.

2024

The new kid on the block

That concern was the seed that became Kit, the expert that uses Hike and does your SEO for you. Trained on the best SEO experts on the internet, Kit figures out the best strategy in a moment. You do as little as you want, Kit does what you don’t want to do. Agency-level service at a price that small businesses can afford.

2025

Team

Meet our team

Andy Allen

Co-Founder

Over a decades experience in SEO supporting a variety of businesses from huge brands, such as Sony and Barclaycard, to small one-man-bands across the world. I love teaching people how they can drive more customers and leads through organic search. Being a startup ourselves we know how important this is for new businesses.

Kieran Headley

Co-Founder

I’m the technical co-founder of Hike, and I’ve led the build of the platform. I’ve been doing SEO for over 9 years, having worked for clients either at an agency, or freelance. Helping startups & small businesses is fantastic as their products are often unique, and I’m super excited to show them how to use this to their advantage.

Jim Hodgkins

Chair

I'm Jim, Chair at Hike SEO. I've guided martech and adtech businesses to success across numerous channels, including directing Experian's global marketing services during a significant growth phase. Recently, I led ContentCal to an exit with Adobe and Visual DNA to an acquisition by Nielsen.

Deborah Jones

CFO

I qualified as a Chartered Accountant almost 30 years ago and for the last 20 years I’ve worked as a CFO across many different businesses, but my particular passion has been businesses supplying Ed Tech. I like the technology space and working with SME’s to help them through the trials and tribulations of growing a profitable business. I am excited to

Ellie Seal

Operations Manager

I’ve been part of the Hike journey for nearly six years, and in that time, I’ve built a deep understanding of our customers, our product, and what makes our team tick. As Operations Manager, I thrive on bringing people together, keeping us aligned, and making sure we’re all driving towards our mission of helping micro SMEs win at SEO.

Georgia Thompson

Customer Success Manager

With years of experience in customer service, I am dedicated to fostering long-term customer relationships and providing exceptional support every step of the way. My key aim is to empower clients to reach their goals and surpass their expectations.

Harin Maisuria

Customer Success SEO Executive

I enjoy working with clients, helping them boost their Google rankings through organic search. I'm always eager to learn and grow in the exciting world of SEO while ensuring our customers achieve their goals!

Dan Breakwell

Software Developer

Starting as an SEO newcomer, I've since grown and honed my development skills through continuous learning and hands-on experience. Now a seasoned Hike family member, I contribute to a whole host of new features, leveraging my past experiences to add value. I'm eager to continue my journey at Hike!

Trusted by 10,000+ small businesses worldwide

Our values

What it means to be a Hiker…

At Hike, our values drive everything we do — from building a platform that delivers results to supporting the small business community.

H

Honesty

We’re a team of ‘do-ers’ who take ownership of our work, our responsibilities to customers, and each other.

I

Innovation

Every Hiker is empowered to think creatively and innovate SEO solutions that drive change and build success for customers.

K

Keep Learning

We are 100% committed to learning, growing, and trying new things. When mistakes occur, we embrace the learnings and move on.

E

Efficiency

We prioritize initiatives and features that deliver the greatest value to the most customers.

R

Reliability

We do what we say we’ll do and strive to build confidence and trust for every Hiker and every customer.

Open positions

Our open positions

No open positions.

Reviews

See why thousands of small businesses trust Hike to boost their SEO

4.9

from 127+ reviews on

The system seems really good, it's too early to have an impression on how well it works for improving SEO, but it's simple to use for someone who doesn't know much about SEO but wants to get good organic results.

Peter Olsson

Great tool, very accessible for beginners or those just seeking something more lightweight than the biggest competitors. Extremely solid competitor and keyword research capabilities, more than recommended.

Matthew Banes

Hike SEO offers a great SEO tool for small businesses, along with fantastic support.

RelyWP

Hike SEO makes personal SEO work a breeze. Super thorough in its explanation and guidance. I not only feel like I'm doing the job, but am able to understand the job. One downside is they charge you extra for additional keywords over 100.

Jean-Luc McMurtry

We're happily getting up and running with Hike SEO. So far, so good.

Terry & Patty Rempel, Bluestone Financial

I've been using Hike SEO for my clients for about 5 months and I find it easy to use and implement. My only wish is that the audit tool which I use for lead gen could give more detail especially on technical/performance and local seo for me to share with potential customers.

Matt Swanson

Guso Janitorial Services recommended Hike for your company SEO. Let's them take care your website SEO . Very professional and reliable. Great price ! We are very happy with Hike. Keep up the good work. Thanks Sosa.

A. Sosa

I've been really impressed with Hike SEO! As a soloprenour, I had been trying to teach myself SEO. It was taking a long time and I was not making much progress. Hike SEO has made it very easy for me to learn, and after 6 weeks I'm starting to see my site rank for keywords it hadn't before.

Kristen Szustakowski

Hike SEO simplifies the complex world of search engine optimization, making it accessible even for beginners. Progress that once felt slow and challenging now feels achievable, with noticeable keyword rankings improving within just six weeks

Jea H

While I do believe Hike is a great tool for some, it was a bit too advanced for me and my business. There was a lot of verbiage and tasks that I didn’t understand and Hike didn’t quite break it down enough for an amateur, like myself, to understand it.

A K

it is a very good option for people who needs a better SEO service for a very low price that needs changes fast and easy. Very happy with the program and service.

FLOWER SHOP IN HOLLYWOOD

Good platform which breaks down steps to make improvements clearly. Some good functions such as keyword tracking, however it's a shame that it's not possible to track across multiple countries like other platforms can.

Gavin Webster

I was actually shocked that when I asked a question, I got a custom-made video explaining the answer back, specific for my website. That's the best customer service I've experienced in a long time! Excellent value-- I highly recommend it!

Meg Christensen

Hike is making SEO understandable to me, breaking it down into chunks of work I can cope with, alongside the day job of running my business. I haven't seen any real downsides yet, but I haven't seen any improvements yet either, hence the 4 stars rather than 5.

Joe Ryder

Very helpful team. The software is really nice, and the platform is easy to use. I could definitely lean on them more for advice on the paid package if I needed to.

Michael Harryman

Hike is a really helpful platform that really helps with understanding SEO and how it can work for your website. We are overall pretty pleased with it with a few minor niggles like it recognising multiple languages as duplicate pages which is a bit annoying, but apart from that it is great.

Katie Arnott

I’ve only been working with Hike for a month and already my website has jumped up to one of the top rankings on Google search. Not only that, but the team is incredibly helpful and supportive- ready to answer any questions you may have. Thanks guys!

Megan Posein

I started using Hike SEO 6 weeks ago and have already seen fantastic results. I recently opened a new hot yoga studio and wasn’t appearing in any of the top pages and am now ranking SECOND on a number of high-value keywords for my category and market.

Poul Olson

So far has been a good experience using app. Have seen some positive seo growth already. Am looking at attending some of their webinars to fully take advantage of the app

kristina coe

I’ve only started using Hike SEO a couple of weeks ago, and I can already see some improvements in my ranking for some certain keywords! This platform is absolutely amazing!

Bloomantic

I love the team at Hike, they always respond super quickly and take the time to give detailed and helpful responses. I paid for the initial set up with them and was impressed by the video they sent and their understanding of the business.

Devon Page

Great so far for building a strategy

Guy Wilson

A great platform. Really impressive that Hike is giving people an affordable SEO option.

Imogen Rayner

Love Hike's platform and the laid out for me steps to improve my site. Each step includes the what to do's, why to do it and the how's!

Brian Klein

Really easy to use. Great product.

Ronnie and Josephine Lee

This product is cut and dry. It will walk you through everything that you need.

Dex Duff

I have been using Hike for roughly a month, so far I’m very impressed. Being a novice to SEO, I was quite overwhelmed initially with how to increase my ranking on Google for my keywords.

Oli Drummond

Very happy with HIKE! As someone who has a rudimentary understanding of SEO and how to optimise it, HIKE has been a gamer changer.

Samuel Cheetham-Cleaver

Hike SEO has been an absolute game-changer for our business. This tool has dramatically increased our productivity by simplifying and streamlining SEO tasks that used to feel overwhelming.

Jon Allen

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No long term commitments

We’re the new generation of SEO delivery platform.

We built Hike and Kit to help agencies deliver SEO without the staff overhead. Whether you’re reselling or scaling your own services, we make it easy to offer SEO that drives real results — no big SEO team required.

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Love it or get a full refund

No long term commitments

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