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Vs. 
Moz Pro

Looking for an Alternative to Moz Pro?

Find out why Hike SEO is the perfect alternative to Moz Pro when it comes to beginners and small business owners, or agencies that serve small businesses.

vs.

Looking for a smarter alternative to Moz Pro?

If you’ve been using Moz Pro, you’re clearly serious about SEO. It’s a well-known tool with powerful features: rank tracking, site audits, backlink analysis... all the data a pro could want.

But here’s the thing:

Moz Pro is built for people who already know what to do with all that data.

If you’re a small business owner or agency managing multiple sites, chances are you don’t have hours to comb through reports, translate metrics into action, and write SEO-optimised content.

That’s where Kit comes in.

Kit is your AI SEO assistant. Not just a reporting tool, but a done-for-you solution that builds your SEO strategy, executes your monthly tasks, and writes your content, without you needing to lift a finger.

Let’s break it down…

DIY dashboards vs. done-for-you delivery

Moz Pro gives you a huge SEO toolkit: rankings, audits, keyword research, link profiles, but then steps aside. It’s up to you to:

  • Interpret what the data means
  • Decide what changes to make
  • Write the content yourself
  • Fix the issues manually
  • Track progress over time

It’s like being handed a toolbox and told, “Now go build a house.”

Kit is different. It’s the builder.

Kit doesn’t just give you the data, it does the work:

  • Crafts your SEO strategy based on your business, industry, and competitors
  • Optimises your site’s core pages with updated copy and metadata
  • Writes monthly blog posts to drive rankings
  • Fixes technical issues like broken links and crawl problems
  • Manages your local SEO, including your Google Business Profile and citations

No dashboards. No guesswork. Just done.

Kit automatically generates suggested keywords based on your business, industry, and product or services.

Built for humans, not just experts

Moz Pro is packed with features, but it expects you to know your way around them. If you’re not an SEO specialist, the learning curve is steep:

  • Complex interface with dozens of tools
  • Jargon-heavy reports that require interpretation
  • No clear guidance on what to do next step-by-step

Kit is designed for real people with real businesses to run. After a short onboarding:

  • Kit scans your website and finds what needs fixing first
  • Prioritises SEO tasks based on impact
  • Matches keywords to your pages and optimises them automatically
  • Builds a tailored content plan and writes the posts for you

It’s SEO on easy mode. No manuals. No late-night Googling.

Kit writes optimized blog posts for you in your brand's tone of voice, ready for you to publish.

Support that doesn’t stop at a knowledge base

Moz Pro offers support via documentation, FAQs, and ticket-based email. If you need help applying its insights to your specific business? You’re mostly on your own, or paying extra for a consultant.

Kit includes real human support in every plan:

  • Live chat with an actual Hike account manager (not bots)
  • 1-on-1 onboarding to get you set up for success
  • Ongoing guidance and check-ins from your Hike account manager

You’re not just buying software. You’re getting a support team that’s genuinely rooting for your results.

More than insights, Kit delivers results

Moz Pro shows you what’s wrong and why it matters. But it doesn’t fix it. So unless you or someone on your team has time to act on that insight, it just sits there.

Kit does it all for you, every single month:

  • Finds and fixes SEO problems
  • Updates your site content and metadata
  • Writes blog content that targets real keywords
  • Grows your local presence in Google Maps and local directories
  • Monitors your performance and keeps adjusting your plan

Kit doesn’t just help you understand SEO. It helps you win at it.

Kit manages and optimizes your Google Business Profile so you can increase your exposure in local search results.

Price tag vs. peace of mind

Let’s talk numbers.

Moz Pro starts at $99/month, but that’s just the software. No strategy. No content. No fixes. If you want SEO implementation, you’ll either need to hire an expert, or become one.

Kit is $149/month. And for that, you get:

  • A full SEO strategy built and managed for you
  • Optimisation of 3 pages per month + 1 SEO blog
  • Local SEO: Google Business Profile + citation building
  • Technical SEO handled automatically
  • Real support from real humans

No hidden fees. No add-ons. No extra freelancers needed.

The takeaway?

Moz Pro is great for SEO pros. If you love digging through data and know exactly how to act on it, it’s a strong platform.

But if you're short on time, low on resources, or just want SEO sorted without the stress?

Kit is the better fit.

You get strategy, implementation, content, and support, without becoming an SEO expert overnight.

👉 Try Kit Today. No dashboards. No confusion. Just results, delivered every month.

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Ready to grow your business?

We understand small businesses, and those that serve them. We know you need traffic and customers, and we know you don’t have big-business budgets. That’s why we built Hike and Kit. Get started today, risk-free.

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