Looking for an Alternative to Semrush?

Hike vs. Semrush

Semrush is a powerful, all-in-one marketing platform built for large enterprises and experienced marketing teams. It’s known for its comprehensive data, deep keyword insights, and complex feature set, making it a go-to choice for agencies and big brands.

However, for small businesses, this level of complexity can be overwhelming and unnecessary. Most small businesses don’t need the vast datasets that enterprise tools provide. They need clear, actionable guidance to improve their online presence without a steep learning curve or a team of SEO specialists.

And that’s where Hike comes in. Hike is built specifically for small businesses. With Kit, the world’s first SEO AI agent for small businesses, Hike acts as your in-house SEO expert, handling everything from keyword research to on-page optimization, so you can focus on running your business. You get both the software and the person that uses it for you – all for just $149/month, without the need for additional staff or complex tools.

Let’s look at some of the key differences between Hike and Semrush in terms of price, features, and approach.

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1. Price

Semrush’s pricing starts at $139.95/month for their basic plan, and every additional user costs $45/month. This quickly adds up for growing teams, making it a costly option for small businesses.

Hike, on the other hand, offers a single, all-inclusive plan for $149/month. This includes both the software and Kit, your built-in SEO expert, who handles the heavy lifting of SEO for you. No need to hire extra staff, no hidden costs, and no per-user fees – just results.

As one of our users put it:

“Hike is an excellent value SEO tool, especially for smaller sites with fewer (say, under 1000) pages. To replace it would require us purchasing probably four other tools to cover backlinks, keyword research, site crawling and content.”

Rory Armitage-Burns,
Vice ReversaSource: Google Reviews

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2. SEO Data

Semrush provides a high and granular level of SEO data for large enterprise websites and experienced SEO teams. It’s a powerful tool for those managing thousands of pages and complex SEO campaigns.

But for small businesses, this level of detail is often unnecessary and can be overwhelming. Plus, small businesses don’t want to sift through SEO data themselves – they want someone to handle it for them. That’s where Hike stands out. With Kit, your built-in SEO expert, you’re not just getting the software – you’re getting the person that uses it for you. KIT takes care of the data analysis, keyword research, and ongoing SEO updates, so you can focus on running your business.

Hike’s customers typically have 2-10 employees, making it the perfect fit for businesses that need effective SEO without the overwhelm.

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3. Support

Semrush provides support through live chat, email, and phone – just like Hike. But where Hike really stands out is in its personalized approach. Our team provides free onboarding, 1-2-1 calls, and ongoing support to ensure you’re set up for success.

But it’s not just about reactive support. With Hike, you have Kit, your built-in SEO expert, handling the day-to-day SEO tasks on your behalf.

Kit keeps your strategy moving forward, and if you ever need a human touch, you have a dedicated account manager – a real SEO expert – who will guide you through your first onboarding call, conduct regular monthly check-ins, and be there for one-to-one support whenever you need it.

“The software is really user-friendly, great help videos & the friendly team are there to help. Got to be a 5-star service at a very reasonable price point.”

Stuart Williams,
Ace Car CareSource: Google Reviews

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4. Agencies

One area where Hike really stands out against Semrush is its support for agencies. With Hike, you’re not just getting software – you’re getting a team member. Kit acts as your in-house SEO expert, handling the heavy lifting of SEO so your team can focus on client relationships and business growth.

Agencies using Semrush still need to have a dedicated team member to interpret the data and implement changes for their clients. But with Hike, Kit takes care of this for you, effectively becoming an employee who manages SEO strategy, creates optimized content, and even implements changes on client websites.

Plus, all of Hike’s multi-site packages include full white-labeling at no extra cost. Add your branding, generate white-label reports, and offer a seamless client experience without the hidden fees. In contrast, Semrush charges an additional $100/month just to enable white-label features.