Resources

Learn SEO

If you want to learn SEO, then you’ve come to the right place. Hike’s Learn SEO hub goes into depth on various search engine optimization topics so you can become better versed with how it works and how to improve your website rankings and organic search traffic.

Features guides

Onsite SEO

On-site SEO, also known as on-page SEO, refers to the practice of optimizing elements on a website to improve its visibility and ranking on search engine result pages (SERPs).

Off-Page SEO

Off-page SEO refers to the techniques and strategies that are utilized outside of a website to improve its search engine rankings...

Local SEO

The goal of local SEO, a subset of SEO, is to improve a website's or local business’ position in local search engine rankings. It targets...

SEO Strategy

An SEO strategy is a plan designed to increase the visibility and ranking of a website in search engine results pages (SERPs)...

SEO Reporting

SEO reporting is the process of tracking and analyzing data related to various key performance indicators (KPIs) and metrics...

Industry Guides

Develop a clear, results-driven SEO strategy to grow your business. Learn how to set goals, track results, and adjust for success...

SEO Content

Optimizing content to align with the target audience and keyword phrase, and including all of the essential elements such as title tags, meta descriptions, header tags, image title tags and image alt text will help it perform well in search results.

Learn more about SEO Content

Keyword Mapping

Keyword mapping is the process of organizing website content based on relevant keywords, by matching up keywords with existing pages, or by creating new pages based on keywords that don’t match existing content.

Page Header Tags

Header tags, also known as HTML heading tags, are a set of HTML elements that are used to define the headings and subheadings on a web page.

Keyword Density

Keyword density is a metric used in search engine optimization (SEO) to measure the frequency of a particular keyword or keyphrase within a webpage's content, expressed as a percentage of the total word count.

Internal Linking

Internal links are hyperlinks that connect different pages or resources within the same website or domain.

Page Meta Description

Page meta descriptions, often referred to simply as meta descriptions, are brief and concise snippets of text that provide a summary of the content of a web page.

Image SEO

Image SEO involves enhancing the visibility and relevance of images on a website to improve their ranking in search engine results.

Image Alt Text

Image alt text also known as image alt tags or alt descriptions is essentially an alternative description of an image, in text form.

Image Title Tags

Image title tags, also known as "title attributes" or "title text," are HTML attributes used to provide additional information about an image on a webpage.

Tags vs. Categories

This guide will explore the differences between tags and categories, their benefits, best practices, and their impact on onsite SEO, complete with examples to illustrate their effective use.

WebP Images & SEO

This article will explore what WebP images are, their benefits from an SEO and image SEO perspective, and other related topics.

What is External Linking?

External linking is a pivotal aspect of search engine optimization (SEO) that involves the practice of creating hyperlinks on your website that direct users to other websites.

Orphan Pages

Orphan pages are a hidden yet significant problem that can undermine your website’s SEO performance.

Technical SEO

Technical SEO involves optimizing a website's infrastructure to enhance its visibility in search engine rankings.

Learn more about Technical SEO

Hummingbird Update

In this comprehensive guide, we’ll cover everything you need to know about the Hummingbird update, its effects on SEO, and how you can leverage its principles for better rankings.

Penguin Update

This article will explore how Penguin works, its effects on SEO, and how website owners can adapt their strategies to thrive in the post-Penguin era.

Panda Update

In this article, we will take an in-depth look at the Panda Update, exploring what it is, how it has impacted SEO practices over the years, and strategies to best adapt to its requirements.

Speed Up Your Shopify Site

We’ll show you how to speed up your Shopify site with the best practices that anyone can follow.

WordPress Site Speed Optimization

WordPress site speed optimization involves improving the performance and loading time of a WordPress website. The aim is to enhance the user experience, SEO rankings, and overall site functionality.

BERT Algorithm

In this comprehensive guide, we’ll explore what BERT is, how it has affected SEO, and how you can leverage it for your website.

Crawl Depth

In this guide, we will dive deep into the concept of crawl depth, its benefits, and strategies to optimize it for better search visibility.

Core Web Vitals Strategy

In this article, we'll explore what Core Web Vitals are, how they benefit your SEO strategy, and actionable insights for improving your site’s performance.

Accelerated Mobile Pages

We’ll dive deeper into the accelerated mobile pages benefits and what best practices will make all the difference.

First Input Delay

This article will explain what FID is, why it matters for SEO, how to improve it, and how it relates to other performance metrics.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the process of enhancing a website or landing page to increase the percentage of visitors who complete a desired action.

Google Discover Feed

Google Discover is a personalized content feed that serves up articles, news, videos, and other content to users based on their interests, previous search behavior, and interactions with Google services.

Off-Page SEO

Off-page SEO refers to all the activities performed outside of your website to increase its visibility and search engine rankings. This includes strategies such as link building, social media marketing, HARO, guest blogging (blogger outreach), influencer outreach, and content marketing, all of which aim to create a high-quality, trustworthy image for your site.

Learn more about Off-Page SEO

Backlinking Strategies

Backlinking strategies are collections of various methods to acquire links from other websites, either naturally, or with the involvement of the person implementing the backlink strategy.

Help a Reporter Out

HARO has become a popular resource for journalists who are looking for expert sources or unique perspectives on a story, and for sources who are looking to get their name and expertise in front of a wider audience, including opportunities for securing high-quality backlinks to improve SEO.

Competitor Backlinks

Competitor backlinks are the links that point to your competitor's website from other websites. These links are considered valuable because they help to boost your competitor's search engine rankings and increase their online visibility.

Disavow Links

Disavowed links are links from external websites that a website owner asks search engines to disregard or ignore to rank their website in search engine results pages (SERPs).

Toxic Backlinks

Toxic backlinks, also known as bad or harmful backlinks, are incoming links to a website that can negatively impact its search engine ranking and overall online reputation.

Anchor Text

Anchor text is the clickable, often underlined, text within a hyperlink on a web page.

Link Equity

Think of link equity as the reputation and influence your website gains through backlinks from other sites.

Blogger Outreach

By collaborating with influential bloggers, you can skyrocket your brand's reach and credibility. Forget generic link-building strategies; through authentic partnerships, you'll witness a surge in quality backlinks and enhanced search engine rankings.

How to Track Backlinks

Backlink tracking refers to the process of monitoring and analyzing inbound links pointing to a website. This is important for SEO and helps build a competitive backlink profile.

Reciprocal Links

Reciprocal links are mutual agreements between two websites to link to each other. This practice involves each site placing a hyperlink to the other, often with the goal of boosting SEO, increasing traffic, and enhancing the perceived authority of both sites.

Citation Flow

Citation Flow is a metric developed by Majestic, a popular SEO tool, to measure the influence of a website based on the number and quality of external links pointing to it.

Trust Flow

Trust Flow is a metric developed by Majestic to measure the quality and trustworthiness of a website based on the quality of its backlinks.

Local SEO for Small Businesses

If you are a local business and have a physical location or service area, local SEO becomes very important to gain additional exposure and visibility for your business.

Learn more about Local SEO

Local SEO Keywords

Local SEO keywords are search terms or phrases that are specifically targeted toward a local audience.

"Near Me" SEO

"Near me" searches are a type of search query that people use to find businesses, services, or points of interest in close vicinity to their current location.

Google Business Profile

Google Business Profile is a free tool provided by Google that allows business owners to create, manage, and optimize their online presence across various Google products, such as Search and Maps.

Business Category

The business category in Google Business is a predefined label that describes the type of business or service that a particular listing represents.

Google Customer Reviews

Google Customer Reviews is a free service provided by Google that helps businesses collect feedback from customers who have made purchases on their websites.

Local Schema Markup

Local schema markup is a type of structured data markup code that you can add to your business website. This helps search engines identify the nature of your business and the products or services you’re selling.

Hyperlocal

In this article, we’ll share the hyperlocal SEO advantages and benefits, so you can get started right away.

Google Map Pack

In this article, we’ll cover the benefits of getting featured in a Google Map Pack to help you understand what’s at stake.

Local Business Reviews

This guide dives deep into the world of local business reviews, their benefits for SEO, and strategies to make the most of them.

How to Create City Pages for Service Area Businesses

In this guide, we’ll explore what city pages are, the benefits they provide from an SEO perspective, and how to create optimized city pages that help you dominate local search results. We’ll also answer common questions about implementing city pages effectively.

Google Fake Reviews

Google fake reviews are reviews on Google platforms that are not based on genuine customer experiences. By the end of this article, you’ll know the best practices to avoid fake reviews and beat the competition.

SEO Strategy

Making sure that your SEO is done strategically is important to be as successful as possible in getting higher rankings and organic traffic. Generally, it’s always good to start with audience research to get to understand your target market. From there, doing keyword research as well as competitor research will help you to further refine your SEO strategy and inform your content plan as well.

Learn more about SEO Strategy

Keyword Research Tips

Keyword research is the process of identifying and analyzing the words and phrases (known as keywords, keyword phrases, or search terms) that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo.

Audience Research

Audience research is the process of gathering, analysing, and interpreting information about a specific target audience to better understand their needs, preferences, behaviours, and motivations.

Competitor Research

Competitor research refers to the process of analyzing and evaluating the SEO strategies, tactics, and performance of your competitors to improve your own website's search engine visibility, rankings, and organic traffic.

SEO Reporting

Finally, to track the progress and performance of your SEO efforts, SEO reporting is required, to view the analytics and glean useful and actionable insights to adjust your SEO strategy accordingly for greater success.

Learn more about SEO Reporting

Google Analytics for Beginners

Google Analytics is a free web analytics service provided by Google that allows website owners to track and analyze their website traffic as part of their overall SEO reporting.

Installing Google Analytics

Installing Google Analytics 4 is quite simple, however, for the beginner it may still seem daunting. That’s why we’ve put together this quick step-by-step guide to show you how to install it properly.

GA4 Migration

Since Google announced its latest version (GA4) of Google Analytics, businesses have been scrambling to make the switch to GA4 before their Universal Analytics properties stop working. All standard Universal Analytics (GA3) properties will stop processing new hits on 1st July 2023, so it’s important to make sure that you start a GA4 migration.

Google Search Console for Beginners

Google Search Console (previously Google Webmaster Tools) is a free tool offered by Google that helps website owners, SEO professionals, and developers monitor and troubleshoot their website's presence in Google Search results.

Google Search Console Setup

Google Search Console allows you to decide whether you want to use it for your whole domain, or just a specific subdomain.

What is Search Volume?

Search volume is a metric that refers to the number of times a keyword is searched for on average each month. You can also average keyword search volume over custom timeframes.

What is a Good Click-Through Rate?

In this article, we’ll reveal the steps you can take to optimize your click through rate, and increase your traffic. You should place a premium on boosting your CTR and leave no stone unturned in your pursuit.

Average Session Duration by Industry

In this article, we’ll reveal the average session duration for different industries and offer suggestions on improving your own. This ensures you can reap the rewards of having a higher average session duration, which is numerous.

What is Dwell Time?

Dwell time is the amount of time a user spends on a webpage after clicking on a search engine result but before returning to the search engine results page (SERP).

Google Analytics Event Tracking

In this comprehensive guide, we’ll break down the what, why, and how of Google Analytics Event Tracking. We’ll cover everything from its importance for SEO to advanced use cases and best practices, ensuring you have the knowledge to use event tracking to its full potential.

SEO Attribution Models

An SEO attribution model is a framework used to analyze and assign credit to various touchpoints in a customer's journey that contributes to organic search traffic and conversions.

SEO ROI

SEO ROI (Return on Investment) measures the financial benefits gained from search engine optimization efforts compared to the costs incurred.

International SEO

If you have a website or business that targets multiple languages and/or countries or regions, then making sure that the appropriate content shows up for the right audience is key.

Learn more about International SEO

Content Localization

Content localization involves adapting your content to suit the preferences, cultural nuances, and language of specific target audiences.

Content Translation

Content translation involves adapting content for a new language or market, ensuring broader accessibility. It is vital for companies looking to reach a wider audience and expand globally.

Multilingual SEO

Multilingual SEO is the process of optimizing a website to rank in search engines for multiple languages and regions.

What do you want to learn?

FAQs

Here are some answers to common questions.

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Got questions? Chat with our team using the chat widget in the bottom right corner. We cover most timezones and you'll get real answers from real people.

What website CMS platforms does Kit work on?

Kit works seamlessly with all CMS platforms, including but not limited to:
- WordPress
- Webflow
- Wix
- Shopify
- Squarespace
- Framer
- Magento
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The only platform we don't support is GoDaddy due to technical limitations with their hosting environment.

Am I tied into a long term contract?

No, you’re not. You are only tied in for the duration of the plan you choose at the point of purchase – whether that is monthly or annual.

Your plan will auto-renew at the end of that period, but if you cancel at any point before then, it will not auto-renew.

Is customer support included?

Yes! There is unlimited live chat and email for all our customers that connects you with the Hike account management team. You can be confident that our experts are here to help, no matter what SEO question you have.

Is there a money-back guarantee?

All packages come with a 14-day money-back guarantee. If you’re not happy within 14 days, we’ll process your full refund immediately, no quibble. Just email support@hikeseo.co and we’ll do the rest.

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What happens to my SEO work if I cancel?

All the SEO improvements Kit makes to your website stay exactly where they are - forever, at no cost. You just need to keep our javascript snippet (onsite optimizer) on your site.
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So, if you need to pause for budget reasons or your business changes direction - you're not losing months of SEO work. Your website keeps all the improvements Kit built for you.

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