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Hike Blog

Read our latest blogs and watch our latest videos. We provide SEO advice for the small businesses and startups who need a bit of SEO help! From onsite & technical, to content & backlinks... we cover it all!

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How Kit Does Your Website SEO

Discover how Kit, Hike’s SEO AI Agent, optimizes your site’s metadata, content, images, and technical SEO—automatically and 24/7, no CMS headaches.

How Kit Does Your Website SEO

Insights and updates from across the team.

The Ogilvy Playbook for Winning New Business - Part 1: Start With a Target List

Learn how David Ogilvy built a legendary agency by focusing on five dream clients. Discover why targeted business development beats chasing everyone and how to create your own winning list.

Do You Really Need to Send a Gift to Your Clients This Christmas?

Most client Christmas gifts fall flat in December's noise. Learn why timing, personalization, and strategic gifting matter more than joining the festive clutter for agencies and freelancers.

How Agencies Can Improve the Prices They Charge (and Protect Profitability)

Discover six proven strategies to improve agency pricing and protect profitability. Learn how to raise rates, implement tiered pricing, and use value-based approaches to strengthen margins.

How to Become Indispensable to Your Clients

Learn how agencies can become indispensable to clients through strategic positioning, relationship building, and delivering consistent value that makes replacement unthinkable.

The Rules of Client Service That Agencies Forget

Discover the timeless rules of client service that agencies overlook. Learn how to reduce churn, build trust, and create long-term relationships that drive sustainable agency growth.

Branding & Thought Leadership: Showing Up Where SME Clients Are Looking

Discover how agencies can win more SME clients through strategic branding and thought leadership. Learn where small business owners actually look for marketing partners and how to be visible there.

How to Win Customers and Influence People: See It From Your Customer's Point of View

Learn how to win customers by seeing things from their perspective. Discover Carnegie's principles applied to modern small business marketing and customer acquisition strategies.

What an Agency Leader Should Be: Lessons from Ogilvy, Pollitt, and Halbert

Learn timeless leadership lessons from David Ogilvy, Stanley Pollitt, and Gary Halbert. Discover what it takes to lead an agency with fairness, resilience, and commercial wisdom.

Strategy, Growth & Profit: Focusing on the Right Business

Discover why agencies succeed by focusing on the right clients, not chasing every opportunity. Learn strategies for profitable growth, margin protection, and sustainable business development.

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