How Kit Does Your Website SEO
Making changes to your website can be finicky, and needing to log into your CMS each time and trying to figure out what and where to change things can be a headache. That’s where Kit, Hike’s SEO AI Agent, comes in to do on-site SEO improvements for you by optimizing metadata, enhancing content, fixing technical issues, and structuring internal links effectively.
Let’s explore how it does this, so you get some insight into the technology & expertise behind Kit…
Step 1: Optimizing Metadata
Metadata is important for both users and search engines and can influence your organic rankings. Kit takes the thinking out of it and updates the following elements for you:
- Meta titles & descriptions to improve your site’ssearch rankings.
- H1 headings to align with targeted keywords.
Kit cranks them out like it’s poetry with a purpose.
Step 2: Enhancing Page Content
Once the metadata has been optimized, Kit moves on to enhancing your page content by:
- Adding internal links to strengthen site structure & increasing link equity distribution.
- Expanding content on pages that lack sufficient information.
- Rephrasing text for better readability and keyword optimization while making sure it aligns to your business’ tone of voice.
Kit doesn’t waffle—it rewrites with clarity and keywords baked in.
Step 3: Image Optimization
Optimizing for image search can allow your site to be visible in Google Images which can generate even more organic traffic for your business. Kit scans all images on your website and generates alt text to improve accessibility and SEO.
This saves you countless tedious hours of adding alt text to potentially hundreds or even thousands of images on your website. A typical SEO expert tends to put off image optimization. Kit already finished it.
Step 4: Fixing Technical SEO Issues
Technical limitations or errors on your site could significantly hamper your SEO performance. Kit does the work behind the scenes and addresses common website issues such as:
- Broken links: Automatically identifies and fixes them.
- Redirects: Ensures outdated pages are properly redirected.
- Anchor text optimization: Updates and refines anchor text for better UX and SEO.
- Sitemaps & Robots.txt: Reviews these elements, flagging any issues for manual updates.
- Other Technical Issues: Flags any other errors or areas for improvement and lets you know with recommendations of how to fix them.
The average SEO expert needs a developer to help. Kit is the dev— it tells you what’s broken and fixes it.
Step 5: Continuous Optimization
Finally, since a website is a dynamic asset with changes and updates constantly being made, it’s always important to make sure that no new errors or bottlenecks occur. That’s why Kit keeps tabs 24/7/365 to monitor any potential issues for you, fixing the ones that it can through the On-Site Optimizer, without disrupting your website design.
A human SEO expert works 9–5. Kit works 24/7 with zero burnout.
Haven’t signed up to Hike yet? By letting Kit fix website SEO & technical issues for you, directly on your website, you can skip the headaches of having to do this yourself. Let Kit do the technical work, while you focus on what you do best - growing your business.
Sign up to Hike today and let Kit help you get more organic traffic!
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