We've just launched complete white-labeling for Kit, giving agencies total control over how our AI SEO agent is presented to your clients.
This update eliminates the final disconnect between how agencies market their AI SEO agent and what clients actually experience inside the platform.
The Problem
Many agencies have already taken the leap with Kit:
- Rebranded it as their own proprietary AI SEO agent
- Created unique names, personas, and positioning
- Marketed it directly to clients as their exclusive tool
But here's where things got awkward.
When clients logged into the platform on a custom domain, the agent was still labeled "SEO Agent". Generic. Impersonal. Not theirs. Not rebuilt around you.
This broke immersion, created confusion, and diluted your agency's brand at the exact moment clients were engaging with the tool.
The Solution: Full White-Label Control
We've upgraded our white label SEO tools so that freelancers and small agencies can now fully rebrand Kit inside the platform - no limitations, no compromises.
You can:
- Rename Kit to whatever fits your brand (your agent, assistant, consultant, or any name you choose)
- Upload a custom icon that reflects your visual identity
- Ensure consistency so clients see your SEO agent name everywhere, not a generic placeholder
This creates a seamless experience from the first sales call through daily usage. Your brand, your agent, your way.
How It Works
Getting started takes less than two minutes:
- Navigate to your White Label settings
- Set your preferred agent name
- Upload a custom icon
- Hit Save - your SEO agent is instantly rebranded across the entire platform
No disruption to your clients. No technical work required. No waiting period.
Why This Matters
Stronger Brand Ownership
Your clients interact with your SEO agent, not a generic one. Every interaction reinforces your brand, building equity and recognition over time.
Better Client Trust
A consistent brand experience from marketing to product usage reinforces credibility and professionalism. Clients see you've invested in creating something uniquely theirs.
Easier to Sell
You're no longer positioning "an SEO tool from Hike". You're offering a named, branded white label SEO AI agent that feels proprietary and premium - because it is.
Designed for Agencies and Freelancers
This is part of our ongoing commitment to giving agencies deeper control and flexibility. We're building for how you actually work, not just what we think you need.
Pricing & Availability
✅ Included for free on all White Label SEO services plans
🚀 Available now
🔁 Automatically applied across all custom domains
A Concrete, Proven White-Label AI Platform
This isn't just a cosmetic change.
You're no longer reselling "an SEO tool with white-labeling."
You're delivering your own branded AI SEO agent - fully embedded, fully owned, and fully aligned with your agency's identity and promise.
Your clients don't use Hike SEO's Kit. They use yours. AI-enabled business in 2026 - this one is a no-brainer.
We're rebuilding Hike around your small agency or freelance business. Any features you need? Let us know. We're rooting for your success in 2026.
Ready to make Kit truly yours? Upgrade your Hike SEO agency software by heading to your White Label settings and rebrand your SEO agent in minutes.
About the author
Kieran Headley
Co-Founder
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