Running a small business means every minute counts, and waiting weeks for a developer to fix a meta title or add missing image alt text just isn't realistic.
We built Hike's On-Site Optimizer so you can make those important SEO updates yourself - instantly, safely, and without touching a single line of code.
Why We Built It
If you've ever thought:
- "I know what needs changing, but my CMS won't let me do it."
- "I've asked my web guy three times and I'm still waiting."
- "I just want to get it done without breaking the site."
Then this is for you.
For small business owners like you, SEO progress often gets stuck behind technical barriers—locked CMS fields, limited access, or developer delays. That's frustrating when you rely on Google for new customers.
The On-Site Optimizer removes that roadblock. You stay in control of your SEO, without depending on anyone else.
What It Does
The On-Site Optimizer enables you to make SEO changes directly to your website in minutes, all from within Hike.
Once you've added a small snippet of code to your site (like adding Google Analytics), you can instantly edit and publish updates such as:
- Page titles and meta descriptions
- H1 headings and paragraph text
- Image alt text
- Internal links
- Canonical and robots meta tags
Every edit you make goes live immediately - fully visible to visitors and search engines like Google.
How It Works
1. Add the snippet once.
Drop our short JavaScript snippet into your site's <head> section. It's as simple as adding Google Analytics.
If you're not sure how to do any of this, our Hike digital experts can take care of it for you. We'll add the snippet for you, so everything's set up correctly and ready to go.
2. Edit visually.
Open your website inside the Hike editor. Click on any title, paragraph, or image to make changes right there on the page. You'll see your edits appear instantly.
3. Publish live.
Click Publish when you're happy. The changes appear on your live site straight away, and Google can crawl and index them as if they were coded in your CMS.
Because everything is delivered through Fastly CDN, your site speed isn't affected. Fastly is one of the leading CDNs - content delivery networks. Trusted by companies like Shopify, Slack, and The New York Times, it's what Hike uses to deliver your On-Site Optimizer changes.
The On-Site Optimizer runs in the background, so your website loads just as fast as before. It doesn't slow things down or affect your site's performance in any way.
Why It Matters
Search engines and AI tools like ChatGPT reward websites that stay fresh and accurate. But for many small business owners, updating SEO details has always meant waiting - on budgets, on developers, or on complicated platforms.
Now, you can make those fixes yourself, in real time.
- No delays. Update what matters, when it matters.
- No risk. Changes are reversible and won't break your site.
- No technical hurdles. Just click, edit, publish.
It's perfect for anyone who wants results, not red tape.
What Google Sees
When Google crawls your page, it sees the optimized version you've published through Hike. The optimized version means the correct metadata, headings, and content. That means either your improvements or, if you want Kit to do the work, can help your site rank higher, faster.
Real Example
Imagine you run a photography business. You know your homepage title doesn't reflect your main keyword, but your CMS won't let you edit it.
With the On-Site Optimizer, you can:
- Update your meta title and description.
- Fix your H1.
- Add missing alt text to images.
- Publish immediately.
No more waiting. Just better SEO, instantly.
Works with Most Websites
The On-Site Optimizer works with almost every website that allows a script in the <head> — including WordPress, Shopify, Wix, Squarespace, and custom-built sites. (Only GoDaddy's builder blocks custom scripts.)
Safe, Fast, and Private
- Fast: Delivered through Fastly CDN for instant load times.
- Private: No visitor data is collected.
- Reliable: Automatically retries changes on slow or animated pages.
- Compatible: Doesn't interfere with your CMS or hosting.
Even Better with Kit
If you are using Kit, Hike's AI SEO expert, this gets even easier. Kit can automatically apply SEO improvements using the On-Site Optimizer - so your recommendations turn into real, live results without you lifting a finger.
Start Now - No Waiting Required
The On-Site Optimizer is included in your Hike plan.
Set it up in minutes from your dashboard and take control of your SEO today.
If you'd prefer, our digital experts can guide you by installing it for you, free of charge.
No developers. No delays. Just better visibility in Google and ChatGPT faster - what's not to love?
About the author
Kieran Headley
Co-Founder
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