How Kit Does Your Keyword Strategy

Keyword research is the foundation of any successful SEO strategy, and Kit, Hike’s SEO AI Agent, takes a comprehensive approach to ensure small businesses target the right terms. Unlike human SEO experts, Kit doesn’t need coffee breaks—just keywords. From research to mapping, Kit automates what would otherwise take an SEO professional hours, if not days, to complete, without needing any breaks. Here’s how the entire process works…

Step 1: Gathering Business Information

While a human SEO expert might need a discovery call, Kit just needs your answers. That’s why Kit starts by collecting key details about your business, including:

1. Business description, products, and/or services offered.
2. Locations covered and any geographic focus areas.
3. Key competitors in your industry.
4. Payment methods and other relevant business details.

This foundational information allows Kit to generate a keyword strategy tailored to your business’ needs and market positioning. No small talk, no awkward Zoom intros—Kit dives straight into your business like it’s been there all along.

Step 2: Generating Keyword Suggestions

Long-tail, short-tail, no-tail—Kit wrangles keywords like a pro and creates an extensive list of keyword variations from the provided information:

• National SEO: Generates approximately 5,000-6,000 keyword variations.
• Local SEO: Uses semantic search to identify overarching terms, ensuring the inclusion of broad industry keywords like "plumber" alongside specific services like "boiler installation." This results in roughly 10,000-15,000 keyword variations.
• Competitor Insights: Kit analyzes your competitors' ranking keywords and incorporates them into the keyword pool.

An SEO expert may find a few golden nuggets by doing this process, but Kit finds a goldmine of opportunities.

Step 3: Filtering & Refining Keywords

Kit doesn’t “guess what Google wants”—it calculates it. It also won’t fall in love with a trendy keyword that brings no traffic. Instead, Kit pulls in search volume and difficulty data from trusted sources, then assigns a relevance score to each keyword. The keywords are ranked and tiered based on:

1. Relevance to your business
2. Search volume
3. Difficulty level

High-relevance, high-volume, and low-difficulty keywords are prioritized. No personal bias. No hunches. Just beautifully filtered, high-potential gold!

Step 4: Final Keyword Selection

Next, Kit filters the top 500 keywords and further narrows them to a final shortlist of 50, ensuring that it:

• Avoids redundant variations (e.g., "plumber in Los Angeles" vs. "Los Angeles plumber").
• Selects keywords with the best ranking potential.

No fluff, no filler—Kit’s top 50 are ready to win, not just look good in a report.

Step 5: Keyword-to-Page Mapping

Every page should have an assigned keyword so Google knows what it’s about and can serve it to the relevant audiences. While your SEO expert manually cross-references URLs, Kit’s already done it (twice). Once the research phase is completed, Kit assigns keywords to pages by:

1. Crawling your website to collect page titles, meta descriptions, and URLs.
2. Analyzing the search intent of each keyword.
3. Identifying gaps in coverage and recommending new pages where needed.
4. Avoiding overloading pages with too many keywords.
5. Automatically assigning keywords to pages that already rank in the top five positions.

Kit doesn’t just match keywords to pages— it reverse-engineers Google’s intent. Now that’s SEO success!

Step 6: Review & Adjustments

It’s important to note that you can review and refine keyword selections within the Hike platform, ensuring flexibility and control over your final keyword strategy. Unlike an SEO expert, Kit won’t push back—it just recalculates and further refines keywords and mapping so it aligns perfectly with your business.

Haven’t signed up to Hike yet? Let Kit do the work for you while your organic rankings gradually increase week after week, saving you time that you can reinvest into growing your business and getting more customers.

Sign up to Hike today and let Kit guide you to SEO success!

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