How Kit Does Your Content Strategy

Creating a strong content strategy is essential for engaging users and improving organic traffic over time. Kit streamlines this process through research, planning, and automation, saving you countless hours that you can put back into growing your business, all without having to go on holiday. 

Let’s dive into the process of how Kit puts together your content strategy:

Step 1: Extracting "People Also Ask" Questions

Firstly, Kit searches Google for each selected keyword and retrieves related "People Also Ask" (PAA) questions. It goes three layers deep, identifying relevant user queries. No guesswork, no assumptions—Kit finds the exact questions your audience actually types in at 2am. This ensures that a comprehensive set of questions is found, allowing for maximum number of topics that it can use for your content strategy.

Kit isn’t just curious—it’s borderline obsessive about what people ask online.

Step 2: Building a 6-Month Content Plan

While an SEO expert is "still working on the Q2 calendar," Kit just delivered a full-year roadmap. Using the research generated from People Also Ask questions, Kit generates a content calendar that:

1. Aligns with SEO best practices.
2. Considers seasonality and industry events.
3. Focuses on answering high-value questions that users search for.

Each blog post in the strategy includes:

• A suggested blog title.
• A content brief outlining key topics.
• Questions the blog post should answer.

Kit plans like a strategist, not like someone who just realized the blog hasn’t been updated since 2021.

Step 3: Writing & Refining Blog Content

After generating the outlines, Kit asks you to approve the content plan. Once you approve the plan, then:

• Kit writes the blog posts based on the provided structure.
• You can review and request changes in real-time.
• Kit refines and updates the content until it meets your expectations.

Kit doesn’t flinch at a deadline—it generates a first draft before an SEO expert can even finish their intro.

Step 4: Customizing the Tone of Voice

What’s amazing with Kit is that ensures consistency between content by analyzing your existing website content and generating a tone of voice document. This document:

• Captures your business’s unique writing style.
• Guides all future blog content creation.
• Can be reviewed and modified by yourself before content production begins.

Kit makes your brand voice sound like your best self—on your best day—with perfect grammar. It continuously refines content recommendations, ensuring that your business stays ahead of search trends.

Haven’t signed up to Hike yet? By allowing Kit, Hike’s SEO AI Agent, to intelligently craft your content plan and write your content, you can save yourself hundreds of hours a year from having to do this yourself and instead, reinvest this time into growing your business and getting more customers.

Sign up to Hike today and let Kit guide you to higher rankings!

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