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Learn SEO

If you want to learn SEO, then you’ve come to the right place. Hike’s Learn SEO hub goes into depth on various search engine optimization topics so you can become better versed with how it works and how to improve your website rankings and organic search traffic.

SEO Content

Optimizing content to align with the target audience and keyword phrase, and including all of the essential elements such as title tags, meta descriptions, header tags, image title tags and image alt text will help it perform well in search results.

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Keyword Mapping

Keyword mapping is the process of organizing website content based on relevant keywords, by matching up keywords with existing pages, or by creating new pages based on keywords that don’t match existing content.

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Page Header Tags

Header tags, also known as HTML heading tags, are a set of HTML elements that are used to define the headings and subheadings on a web page.

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Keyword Density

Keyword density is a metric used in search engine optimization (SEO) to measure the frequency of a particular keyword or keyphrase within a webpage's content, expressed as a percentage of the total word count.

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Internal Linking

Internal links are hyperlinks that connect different pages or resources within the same website or domain.

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Page Meta Description

Page meta descriptions, often referred to simply as meta descriptions, are brief and concise snippets of text that provide a summary of the content of a web page.

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Image SEO

Image SEO involves enhancing the visibility and relevance of images on a website to improve their ranking in search engine results.

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Image Alt Text

Image alt text also known as image alt tags or alt descriptions is essentially an alternative description of an image, in text form.

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Image Title Tags

Image title tags, also known as "title attributes" or "title text," are HTML attributes used to provide additional information about an image on a webpage.

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Tags vs. Categories

This guide will explore the differences between tags and categories, their benefits, best practices, and their impact on onsite SEO, complete with examples to illustrate their effective use.

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WebP Images & SEO

This article will explore what WebP images are, their benefits from an SEO and image SEO perspective, and other related topics.

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What is External Linking?

External linking is a pivotal aspect of search engine optimization (SEO) that involves the practice of creating hyperlinks on your website that direct users to other websites.

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Orphan Pages

Orphan pages are a hidden yet significant problem that can undermine your website’s SEO performance.

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Technical SEO

Technical SEO involves optimizing a website's infrastructure to enhance its visibility in search engine rankings.

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Breadcrumbs in SEO

We'll explore best practices for implementing breadcrumbs, their impact on user engagement, and how they contribute to a more seamless browsing experience.

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Website Migration

Website migration involves moving your website from one environment to another, such as changing web hosts, switching domains, or redesigning the site's structure.

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Structured Data

Structured data in SEO refers to organizing website content using a specific format. Search engines use this structured data to understand the information better and display it clearly in search results.

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URL Structure for SEO

Simplifying your URL structure can make it easier for search engines to crawl your site efficiently, leading to better rankings.

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Top-Level Domains

In this post, we'll explore the significance of top-level domains, how they impact your online presence, and tips for selecting the perfect TLD to elevate your brand.

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WordPress Redirects

In this post, we'll delve into the world of WordPress redirects, exploring their significance, types, and best practices to help you enhance your website's functionality and user satisfaction.

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Shopify Redirects

In this guide, we delve into the intricacies of Shopify redirects, exploring their significance for SEO and offering a step-by-step roadmap for implementation.

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Robots Meta Tags

In this article, we’ll reveal the benefits of robots meta tags and the value they add to each web page. We’ll also share the best practices so you can hit the ground running.

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Site Speed

In this comprehensive guide, we'll delve into what site speed is, its benefits for SEO, related topics, and practical steps to improve it.

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What is Minification?

In this article, we'll explore what minification is, the benefits it offers from an SEO perspective, and how to effectively implement it to enhance page speed.

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Lazy Loading

Lazy loading is a web development technique that delays the loading of non-critical resources on a webpage—such as images, videos, or scripts—until they are actually needed by the user.

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Mobilegeddon

This article will provide a comprehensive guide on Mobilegeddon: what it is, how it impacts SEO, and actionable strategies to leverage this update for better search rankings.

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Off-Page SEO

Off-page SEO refers to all the activities performed outside of your website to increase its visibility and search engine rankings. This includes strategies such as link building, social media marketing, HARO, guest blogging (blogger outreach), influencer outreach, and content marketing, all of which aim to create a high-quality, trustworthy image for your site.

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Backlinking Strategies

Backlinking strategies are collections of various methods to acquire links from other websites, either naturally, or with the involvement of the person implementing the backlink strategy.

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Help a Reporter Out

HARO has become a popular resource for journalists who are looking for expert sources or unique perspectives on a story, and for sources who are looking to get their name and expertise in front of a wider audience, including opportunities for securing high-quality backlinks to improve SEO.

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Competitor Backlinks

Competitor backlinks are the links that point to your competitor's website from other websites. These links are considered valuable because they help to boost your competitor's search engine rankings and increase their online visibility.

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Disavow Links

Disavowed links are links from external websites that a website owner asks search engines to disregard or ignore to rank their website in search engine results pages (SERPs).

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Toxic Backlinks

Toxic backlinks, also known as bad or harmful backlinks, are incoming links to a website that can negatively impact its search engine ranking and overall online reputation.

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Anchor Text

Anchor text is the clickable, often underlined, text within a hyperlink on a web page.

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Link Equity

Think of link equity as the reputation and influence your website gains through backlinks from other sites.

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Blogger Outreach

By collaborating with influential bloggers, you can skyrocket your brand's reach and credibility. Forget generic link-building strategies; through authentic partnerships, you'll witness a surge in quality backlinks and enhanced search engine rankings.

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How to Track Backlinks

Backlink tracking refers to the process of monitoring and analyzing inbound links pointing to a website. This is important for SEO and helps build a competitive backlink profile.

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Reciprocal Links

Reciprocal links are mutual agreements between two websites to link to each other. This practice involves each site placing a hyperlink to the other, often with the goal of boosting SEO, increasing traffic, and enhancing the perceived authority of both sites.

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Citation Flow

Citation Flow is a metric developed by Majestic, a popular SEO tool, to measure the influence of a website based on the number and quality of external links pointing to it.

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Trust Flow

Trust Flow is a metric developed by Majestic to measure the quality and trustworthiness of a website based on the quality of its backlinks.

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Local SEO for Small Businesses

If you are a local business and have a physical location or service area, local SEO becomes very important to gain additional exposure and visibility for your business.

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Local SEO Keywords

Local SEO keywords are search terms or phrases that are specifically targeted toward a local audience.

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"Near Me" SEO

"Near me" searches are a type of search query that people use to find businesses, services, or points of interest in close vicinity to their current location.

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Google Business Profile

Google Business Profile is a free tool provided by Google that allows business owners to create, manage, and optimize their online presence across various Google products, such as Search and Maps.

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Business Category

The business category in Google Business is a predefined label that describes the type of business or service that a particular listing represents.

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Google Customer Reviews

Google Customer Reviews is a free service provided by Google that helps businesses collect feedback from customers who have made purchases on their websites.

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Local Schema Markup

Local schema markup is a type of structured data markup code that you can add to your business website. This helps search engines identify the nature of your business and the products or services you’re selling.

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Hyperlocal

In this article, we’ll share the hyperlocal SEO advantages and benefits, so you can get started right away.

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Google Map Pack

In this article, we’ll cover the benefits of getting featured in a Google Map Pack to help you understand what’s at stake.

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Local Business Reviews

This guide dives deep into the world of local business reviews, their benefits for SEO, and strategies to make the most of them.

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How to Create City Pages for Service Area Businesses

In this guide, we’ll explore what city pages are, the benefits they provide from an SEO perspective, and how to create optimized city pages that help you dominate local search results. We’ll also answer common questions about implementing city pages effectively.

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Google Fake Reviews

Google fake reviews are reviews on Google platforms that are not based on genuine customer experiences. By the end of this article, you’ll know the best practices to avoid fake reviews and beat the competition.

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SEO Strategy

Making sure that your SEO is done strategically is important to be as successful as possible in getting higher rankings and organic traffic. Generally, it’s always good to start with audience research to get to understand your target market. From there, doing keyword research as well as competitor research will help you to further refine your SEO strategy and inform your content plan as well.

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Keyword Research Tips

Keyword research is the process of identifying and analyzing the words and phrases (known as keywords, keyword phrases, or search terms) that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo.

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Audience Research

Audience research is the process of gathering, analysing, and interpreting information about a specific target audience to better understand their needs, preferences, behaviours, and motivations.

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Competitor Research

Competitor research refers to the process of analyzing and evaluating the SEO strategies, tactics, and performance of your competitors to improve your own website's search engine visibility, rankings, and organic traffic.

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SEO for Web Design Agencies

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your web design agency’s website.

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SEO for Real Estate Agencies

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your real estate agency’s website.

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SEO for Photographers

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your photography website.

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SEO for Construction Companies

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO for Recruiters

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO for Chiropractors

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO for Plumbers

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO for Roofing Companies

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO for Accountants

This guide will help you understand the Hike platform and how to use it to create the perfect SEO strategy for your website.

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SEO Reporting

Finally, to track the progress and performance of your SEO efforts, SEO reporting is required, to view the analytics and glean useful and actionable insights to adjust your SEO strategy accordingly for greater success.

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Google Analytics for Beginners

Google Analytics is a free web analytics service provided by Google that allows website owners to track and analyze their website traffic as part of their overall SEO reporting.

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Installing Google Analytics

Installing Google Analytics 4 is quite simple, however, for the beginner it may still seem daunting. That’s why we’ve put together this quick step-by-step guide to show you how to install it properly.

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GA4 Migration

Since Google announced its latest version (GA4) of Google Analytics, businesses have been scrambling to make the switch to GA4 before their Universal Analytics properties stop working. All standard Universal Analytics (GA3) properties will stop processing new hits on 1st July 2023, so it’s important to make sure that you start a GA4 migration.

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Google Search Console for Beginners

Google Search Console (previously Google Webmaster Tools) is a free tool offered by Google that helps website owners, SEO professionals, and developers monitor and troubleshoot their website's presence in Google Search results.

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Google Search Console Setup

Google Search Console allows you to decide whether you want to use it for your whole domain, or just a specific subdomain.

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What is Search Volume?

Search volume is a metric that refers to the number of times a keyword is searched for on average each month. You can also average keyword search volume over custom timeframes.

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What is a Good Click-Through Rate?

In this article, we’ll reveal the steps you can take to optimize your click through rate, and increase your traffic. You should place a premium on boosting your CTR and leave no stone unturned in your pursuit.

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Average Session Duration by Industry

In this article, we’ll reveal the average session duration for different industries and offer suggestions on improving your own. This ensures you can reap the rewards of having a higher average session duration, which is numerous.

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What is Dwell Time?

Dwell time is the amount of time a user spends on a webpage after clicking on a search engine result but before returning to the search engine results page (SERP).

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Google Analytics Event Tracking

In this comprehensive guide, we’ll break down the what, why, and how of Google Analytics Event Tracking. We’ll cover everything from its importance for SEO to advanced use cases and best practices, ensuring you have the knowledge to use event tracking to its full potential.

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SEO Attribution Models

An SEO attribution model is a framework used to analyze and assign credit to various touchpoints in a customer's journey that contributes to organic search traffic and conversions.

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SEO ROI

SEO ROI (Return on Investment) measures the financial benefits gained from search engine optimization efforts compared to the costs incurred.

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What do you want to learn?

“I’ve only started using Hike SEO a couple of weeks ago, and I can already see some improvements in my ranking for some certain keywords! This platform is absolutely amazing!”

Megan Posein
Owner, Megan Posein Photography

“Can not recommend Hike enough! We can’t afford to spend £1,000’s a month on SEO and just seemed no one was really interested. However, 6 months ago we stumbled across Hike and we are seeing some great results.”

Merrick
Owner, MR Cricket Hockey

“I started using Hike 2 months ago and have already seen an increase in site traffic. The UI is simple and intuitive to use, and the customer service has been great too when I've had additional questions.”

Natasha Clarke
Owner, Natasha Clarke Photography

“I have only been using HIKE for a short time; however, in that time, I found very quickly that their customer service is excellent and the layout of their SEO strategies are easy to understand and logically sound. I am too new in the process to comment on results, but I have every reason to believe that the processes we are using will do exactly what they are intended to do: boost SEO. I recommend HIKE very highly. My interactions with them have been great on all levels and I am vey happy with them.”

Kevin Unruh
Founder & CEO, Unruh Consulting LLC

“Hike has made managing our SEO a breeze - they explain everything clearly without jargon and have made a real difference. I wish I'd found them years ago.”

Ann Spickett
Managing Director, Total Accounting Kent

“Hike SEO has been an invaluable tool in developing the SEO for our clients’ websites. ... and the results speak for themselves. Our clients have seen noticeable increases in organic traffic, making Hike an essential part of our SEO strategy. Highly recommend!”

David Bell
Founder & CEO, SIMBOC

“The Hike SEO software is a game changer for sure. And the ownership (Andy) and support team (Dan M and Georgia) are the best. Highly recommended.”

Jimmy Rosasco
Director of Client Services, Olive Street

“I have to admit I was a bit skeptical at first that you could get quality SEO help for reasonable pricing, but lacking the skills and knowledge myself I thought I would give it a try. Traffic has dramatically improved, my page rankings continue to climb, and in only two months I am front page on Google for most of my prime keywords, and top 3 in some. It works.”

David Goncalves
Co-Founder, Six20Two

“I have been using Hike SEO for a while now and I am impressed with the amount of resources and support they have. The support is always quick to answer questions and offer solutions.”

Renee Ellis
Account Manager, PNB

“I was actually shocked that when I asked a question, I got a custom-made video explaining the answer back, specific for my website. That's the best customer service I've experienced in a long time! Excellent value-- I highly recommend it!”

Meg Christensen
Founder & CEO, Interior Medicine
FAQs

Here are some answers to common questions.

All your burning questions, answered! Can’t find an answer to your question?
Send us an email and we’ll get you an answer as quick as we can.

Do you offer a free trial?

No, but we offer a 14-day money-back guarantee for any plan purchased. If you’re not happy within 14 days, we’ll process your full refund immediately, no quibble. Just email support@hikeseo.co and we’ll do the rest.

Am I tied into a long term contract?

No, you’re not. You are only tied in for the duration of the plan you choose at the point of purchase – whether that is monthly or annual.

Your plan will auto-renew at the end of that period, but if you cancel at any point before then, it will not auto-renew.

Is customer support included?

Yes! There is unlimited live chat and email for all our customers that connects you with the Hike account management team. You can be confident that our experts are here to help, no what SEO question you have.

Is there a money-back guarantee?

All packages come with a 14-day money-back guarantee. If you’re not happy within 14 days, we’ll process your full refund immediately, no quibble. Just email support@hikeseo.co and we’ll do the rest.

Do I need to hire an SEO expert if I use Kit?

No, you don’t have to - it's your choice. We designed Hike and Kit to do it for you. Plus with the unlimited live chat and email you can always ask questions to Kit and our very own SEO team.

What website CMS platforms does Kit work on?

Kit works on every CMS platform apart from GoDaddy. Whether your website was built using WordPress, Wix, or any other CMS that is not GoDaddy, Hike will work with your website.

We’re the new generation of SEO delivery platform.

We built Hike and Kit to help agencies deliver SEO without the staff overhead. Whether you’re reselling or scaling your own services, we make it easy to offer SEO that drives real results — no big SEO team required.

Love it or get a full refund

No long term commitments

14-day money back guarantee